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"This assessment must be taken in one sitting. If you leave the page before completing the assessment, all questions you have not answered will register
an answer of, "I do not know".. 1. The concept of having everything in your store convey a similar message is known as:
Everything speaks
Monotone
Advertising
Marketing
I do not know 2. The first impression the customer gets from your store comes at:
The moment the store opens each day
The moment the customer first speaks to you
The moment they make a purchase
The point they first see the business
I do not know 3. Maximizing the lighting in your store will help:
Spend a lot of money with the utility company
Make dirty floors look cleaner
Make the store and merchandise more attractive
Draw insects to the building
I do not know 4. The space above the fixtures on the exterior walls of the store should:
Be painted a light color
Narrow to allow for more fixtures in the store
Draw customers from across the sales floor
Be used to store excess merchandise
I do not know 5. Aisles should be:
Full of merchandise
Narrow to allow for more fixtures in the store
Wide and clear of merchandise
Narrow to make the customer get closer to the merchandise
I do not know 6. The name, phone and web address of your store should be:
In as many places as possible for the customer to see
On the register receipt
In the yellow pages
Painted on the front door
I do not know 7. Facing merchandise means:
Products with pictures of people on it
Similar products should be facing each other
A term referring to stores that also sell cosmetics
The best side of the merchandise should be facing the customer
I do not know 8. Fronting merchandise means:
Pulling the merchandise to the front edge of the shelf or peghook
All merchandise should be placed as close to the front of the store as possible
Rotating the merchandise so that labels do not fade
All merchandise should be placed near the back of the store to get customers to see more of the store
I do not know 9. Excess merchandise that does not fit on the shelf should be:
Placed on the floor near the rest of the merchandise
Stuffed on the shelf with the rest of the merchandise
Marked down and placed on the clearance shelf
Placed in a storage area so that the store looks attractive
I do not know 10. You are more likely to complete a sale when you involve:
Hearing and seeing senses
All five senses
All senses but tasting
All senses but tasting and smelling
I do not know 11. Functional merchandise should be:
Neatly displayed in the package
Assembled and performing as it would in the purchaser\'s home
Displayed with instructions of how to operate
Sold only after giving a verbal instruction of what to expect
I do not know 12. The check out counter should be:
Packed with as much merchandise as possible
Neat, clean and orderly
Facing the front door
A place for people to congregate to visit
I do not know 13. The customer in the store first experiences your professionalism when:
You ring up the sale
They first hear your voice
They hear your sales pitch
They first see you
I do not know 14. The percentage of sales that begin with the telephone are:
75%
5%
20%
50%
I do not know 15. The customer receives your message in which ways:
Facial expressions and clothing
Words, tone, body language
The smile in your voice
The written note you send to them
I do not know 16. A salesperson should always have with them:
Their personal cell phone
Names and addresses of competing dealers
Pen and notepad
A good excuse for any situation
I do not know 17. A sample professional opening statement to a customer is:
Whassup?
Can I help you?
Say nothing until the customer speaks to you
Good Morning. Welcome. It is good to see you.
I do not know 18. When you speak with a customer, it is important to get from the customer:
Nothing. Just concentrate on selling them anything
Their money
The merchandise in their hand
Their name
I do not know 19. If your store is like a pinball machine, you get a higher score because:
The store is large
The customer sees more of the store and stays longer
The customer likes games
The store is open long hours
I do not know 20. The best music you can play in your store is:
Classical
Popular
Light jazz
Country
I do not know | 
